Overview:
Dmitri’s Coffee Roastery is a founder-led, direct to customer nano-roastery built around a single dream: roasting and sharing coffee that spark curiosity, shared discovery, and connection. I partnered closely with the founder to create a cohesive, scalable brand, while preserving its authenticity and small-business soul. This included a holistic 360° strategy encompassing: brand positioning, visual identity systems, packaging, website, and an ongoing social media management.
My Role:
Brand Strategist / Art Director / Designer
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Brand Strategy: Market Research, Competitor Analysis, User Personas.
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Visual Identity: Logo Design, Packaging, Illustration Art Direction.
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Digital Experience: Website UX/UI Design.
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Content Marketing: Social Media Strategy, Content Creation, Copywriting.
The challenge:
Create a brand strategy and visual identity for the launch of a nano-roastery in Colorado. The goal was to establish credibility, build brand awareness, create a website with an optimized user journey, and differentiate the roastery in order to compete in a saturated market.
The Outcome
A fully realized digital-first brand with a cohesive visual identity, website, and social presence. The new brand and digital experience now reflects the brand’s whimsical, knowledgable, and human personality, differentiates itself in the local market, and positions Dmitri’s for growth while staying authentic and approachable. Social media engagement, website traffic, and overall brand recognition have increased, establishing a strong foundation for future expansion.
