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Styleframes
Brief
Create an on-air packaging for Channel 8 to increase audience target audience age 33 - 44 without loosing the current audience age 22 - 32. The company is a modern chain with good intellectual content: fiction, documentaries, series.
Approach
Insight:
Target audience tunes in for an escape from daily life and entertainment but also for intellectual content.
Therefore, the brand should be inviting, entertaining, but also have a touch of seriousness. I chose bright but muted colors to appeal to an older audience without loosing the younger audience. Stylistically I took a trendy approach, creating a lively composition which leads to the reveal of the channel.
Process
Storyboard
Color Palette
Moodboard
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